Download #WalkAway Campaign Assets
As excitement builds for the 2026 World Cup, venues across Derbyshire will be bringing communities together to enjoy the matches. The Office of the Police and Crime Commissioner, in partnership with Derbyshire Constabulary, is inviting you to help create a safe, welcoming and enjoyable atmosphere for everyone.
We’re proud to support the #WalkAway campaign – a simple but powerful message encouraging people to step away from confrontation before situations escalate.
Football should unite communities, not divide them. By promoting #WalkAway in your venue and across your digital channels, you can play an important role in reducing alcohol-related incidents and ensuring fans can celebrate safely.
Download Your Campaign Assets
On this page, you’ll find a range of ready-to-use digital assets, including:
- Social media graphics
- Posters and in-venue signage
- Digital screens and match-day visuals
These materials have been designed to make it easy for you to support the campaign and share a consistent, positive message with your customers.
How Your Venue Can Support
We encourage all participating venues to take a few simple steps:
- Share #WalkAway content on your social media channels before and during match days
- Display campaign materials prominently within your venue
- Encourage staff awareness so they can help reinforce the message
- Remind customers that walking away from conflict helps keep everyone safe
Why It Matters
Match days can bring high energy and excitement – but they can also increase the risk of alcohol-related tensions. Promoting a clear message of de-escalation helps create a safer environment for staff and customers alike.
By supporting #WalkAway, you’re helping to:
- Reduce incidents of conflict and violence
- Protect your staff and customers
- Promote a positive, inclusive viewing experience
- Strengthen community spirit across Derbyshire
Together, Let’s Keep Celebrations Safe
With your support, we can ensure the World Cup is remembered for great moments, not unnecessary incidents.
Download your assets today and help us spread the #WalkAway message across Derbyshire.